via Nicole Gallucci, Mashable:
In honor of Mental Health Awareness Month, Instagram co-launched a powerful campaign to help raise awareness on social media.
The #RealConvo Campaign — spearheaded by both Instagram and the American Foundation for Suicide Prevention (AFSP,) an organization that helps those affected by suicide — encourages people to use the hashtag to share their own personal mental health experiences and speak more openly about their struggles.
On Thursday, the introduced the campaign with the help of nine people who are challenging the idea that Instagram is exclusively a place for sharing positive moments, filtered photos, and superficial glimpses at seemingly-perfect lifestyles.
Each of the nine leaders, actresses, activists, entrepreneurs, writers, and more created a video in the hopes of inspiring others to use the platform to engage in authentic conversations around mental health.